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Kia’s newest concept car is built on the ‘Opposites United design philosophy, and it combines SUV features with a fastback body shape.

Kia marked EV Day 2023 by revealing two all-new EV concepts as it accelerates its electrification drive. The first was the new EV3 concept, which previewed a future SUV to compete with the likes of the MG ZS EV, while the second was an all-new sedan, the EV4. The EV4 concept previews the brand’s first dedicated born-electric car, with the company’s EV lineup now limited to SUVs.

The EV4 Concept, which is expected to go into production by 2025, borrows Kia’s ‘Opposites United’ design philosophy from its born-electric series for usage in a sedan body type. The result is a design that is sure to divide opinion, combining the upright design characteristics of SUVs with the more three-box form of a typical sedan.

To begin, the Concept’s front fascia lacks drama, with smooth surfaces and gentle contours. The bonnet is separated from the front bumper by a narrow black trim piece, and the huge central air dam does not appear to be functioning. A closer look reveals vertically stacked headlights on either corner of the fascia, as well as paneling around the lower edge of the bumper.

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The EV4 has the silhouette of a fastback, with a sharply slanted rear pillar that flows all the way to the integrated boot-lid spoiler. There’s some paneling over the substantial wheel arches, as well as around the lower doors. The curved roofline and upswept window line enhance the four-door coupe appearance, while the black finished trim on the C pillar enhances the floating roof image.

The broad sloping curving rear windscreen, vertically oriented tail lights, and conspicuous usage of cladding on the lower bumper characterize the rear.

The cockpit has a minimalist design approach, with twin displays atop the dashboard giving all pertinent vehicle and infotainment information to the driver. Other distinctive stylistic elements include pin-style air vents that take up little space and air-conditioning controls that can be stowed when not in use. The cabin also makes considerable use of materials on the door and dashboard, with the upper and power cabins divided by a distinctive ornamental element.

Kia did not give any specifics about the EV4 concept’s engine, although it is believed to be based on the company’s existing e-GMP platform.

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Kia is one of the well-known automakers in India. With the Seltos, they first entered the Indian market in 2019. Since then, customers in the sector have found it to be a popular SUV. In India, Kia presently offers the EV6, Seltos, Carens, and Sonet as entry-level models. According to recent sources, the manufacturer intends to raise the cost of several models. The popular Seltos mid-size SUV and the Carens MPV will both see price increases from Kia. The company declared that both of these models’ prices will increase starting in October of this year. Up to 2% more will be added to the cost of certain models.

During this financial year, Kia has increased prices on certain of its models a second time. Other models in the range would currently have the same price. The freshly released Seltos SUV from Kia features significant updates. The Kia Seltos’ starting price, ex-showroom, is Rs 10.89 lakh. In order to accommodate demand throughout the forthcoming holiday season, the company even unveiled two additional models last week.

In a statement to the media, Hardeep S. Brar, national head of sales and marketing for Kia India, said: “While many of the companies have already taken the price increase post-April, we, however, did not take… besides, the raw material prices are going up, and we introduced the new Seltos and a lot of investment has gone into the product, so we think it is time that we take the price increase.” Prior to this, Kia raised the price of their models in April when they modified them to meet the new RDE standards.

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When it comes to the forthcoming price increase, Kia has not specified which models would face a price hike. The cost of the cheaper models is probably going to increase by at least Rs 20,000, while the higher variants will likely experience a price increase of about Rs 40,000. The Kia Carens was released as a recreational vehicle or MPV. Due to its upscale appearance, roomy interior, and extensive feature set, it soon attracted customers’ attention. The current starting price for the Carens is Rs 10.45 lakh, ex-showroom, while the top-end variant is Rs 18.90 lakh, ex-showroom. Carens is probably going to see price increases in a manner akin to the Seltos.

There are both diesel and petrol engine options available for the Seltos and Carens. In fact, Kia is renowned for providing a range of engine and gearbox options to its consumers. A 1.5-liter petrol engine with IVT and a manual transmission is available for the Seltos. It also receives a new 1.5-liter turbocharged petrol engine with a 7-speed DCT & IMT transmission option. The 1.5-liter turbocharged diesel engine in the Seltos has a 6-speed manual or 6-speed automatic transmission as an option. Similar engine and gearbox choices are also available for the Carens. The Seltos no longer has IMT, although the Carens diesel does.

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According to a Mozilla investigation, major automakers including Nissan gather and exchange personal information. In the analysis, automotive brands from the US, Germany, Japan, France, and South Korea were discovered to have privacy and security issues.

The Mozilla Foundation report claims that 25 major car manufacturers, including Nissan, are gathering and exchanging sensitive personal data, such as sexual activity and health information. The study uncovered privacy and security issues across car brands from the U.S., Germany, Japan, France, and South Korea.

In their evaluation, Mozilla tested 25 major car manufacturers and found that none of them met privacy standards. The organization concluded that cars have the lowest level of privacy among all the product categories they assessed.

During their assessment, researchers thoroughly examined the privacy and security issues in car brands from the United States, Germany, Japan, France, and South Korea. They dedicated approximately 600 hours to reviewing privacy policies, downloading apps, and communicating with the brands, following their ‘Privacy Not Included (PNI) buyer’s guide.’

Jen Caltrider, PNI Program Director at Mozilla, expressed concerns about the privacy issues in modern cars, stating that they collect significant amounts of personal information. The report highlights Nissan as the most problematic, with their privacy policy acknowledging the collection of sensitive data, such as details regarding sexual activity, health diagnoses, and genetic information.

According to the Mozilla blog post, car manufacturers like Nissan claim that they can share and sell consumers’ personal information, including preferences, characteristics, psychological trends, and more, to data brokers, law enforcement, and other third parties.

The Mozilla report highlights that Renault has fewer privacy issues compared to other car manufacturers. Additionally, Volkswagen is mentioned for collecting demographic data (age and gender) and driving behavior’s data (seatbelt usage and braking patterns) for targeted marketing purposes.

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As mentioned in the report, Toyota’s privacy policies are considered complex with multiple documents, On the other hand, Kia’s privacy policy specifically mentions the potential collection of information related to an individual’s “sex life.”

The report also mentions that Mercedes-Benz includes TikTok, an app with its own privacy concerns, in certain vehicle models. You can find more information about this in the official report : Click here

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