The Seal electric sedan is offered in single- and dual-motor configurations overseas.
The BYD Seal was one of the show-stoppers at the Auto Expo earlier this year; a sumptuous, battery-powered sedan that stunned showgoers with its beautiful look and promised range. The business has previously stated that the automobile will be ready for introduction in India by late 2023. However, geopolitical concerns have resulted in strained relations between India and China. This has influenced several critical business choices for Chinese enterprises looking to establish new operations in India.
Initially, Great Wall Motors, a well-known SUV manufacturer, was denied the required permissions to assume management of the closed Chevrolet facility in the vicinity of Pune from General Motors. Ultimately, Hyundai acquired the plant. GWM eventually withdrew from India as a result. In that location, the business had established an office and employed personnel.
While this occurred a few months ago and relations remain bitter, BYD was the most recent victim, since their ambitious desire to establish a mammoth plant in India was recently foiled. The factory was supposed to be a joint venture with an Indian corporation, ostensibly to calm the Indian government’s anxieties, but it didn’t work. This manufacturing facility was to be BYD’s new engine in India.
While every attempt was made to get this critical piece of company development moving, the delay has impacted the Seal’s launch strategy. While teams in India and China work to make up for lost time, it is apparent that the prior planned launch date will now be moved ahead to early next year.
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Fortunately for BYD India, both of its current models, the e6 MUV and the Atto3 compact SUV, are selling well and keeping the company’s network busy. For those who are unaware, BYD has been serving the commercial vehicle industry in India for over a decade. It finally entered the passenger car market with the E6 last year, followed by the Atto 3 this year.
However, a BYD spokesperson stated that dealers are receiving inquiries from customers interested in the Seal. In its most powerful iteration, the battery-powered vehicle has a 0-100 kmph speed of 3.8 seconds and a range of up to 700 km. The car is available in both single- and dual-motor configurations overseas, with the latter offering all-wheel drive.
According to reports, BYD is aiming for a price of around Rs 50 lakh for the Seal, although this would be impacted by the spec it picks for the Indian market. In the last two years, the luxury automobile category has experienced a flurry of EV releases. While the majority of the activity has occurred in the Rs 1 crore and above category, brands such as Volvo and BMW are now targeting the sub-Rs 1 crore market. With the Seal not being an SUV body shape, which appears to be a safer choice for new releases, the reception to the elegant Kia EV6 must bode well. It wouldn’t be shocking if BYD released another, bigger SUV shortly after the Seal.
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