Kia’s newest concept car is built on the ‘Opposites United design philosophy, and it combines SUV features with a fastback body shape.

Kia marked EV Day 2023 by revealing two all-new EV concepts as it accelerates its electrification drive. The first was the new EV3 concept, which previewed a future SUV to compete with the likes of the MG ZS EV, while the second was an all-new sedan, the EV4. The EV4 concept previews the brand’s first dedicated born-electric car, with the company’s EV lineup now limited to SUVs.

The EV4 Concept, which is expected to go into production by 2025, borrows Kia’s ‘Opposites United’ design philosophy from its born-electric series for usage in a sedan body type. The result is a design that is sure to divide opinion, combining the upright design characteristics of SUVs with the more three-box form of a typical sedan.

To begin, the Concept’s front fascia lacks drama, with smooth surfaces and gentle contours. The bonnet is separated from the front bumper by a narrow black trim piece, and the huge central air dam does not appear to be functioning. A closer look reveals vertically stacked headlights on either corner of the fascia, as well as paneling around the lower edge of the bumper.

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The EV4 has the silhouette of a fastback, with a sharply slanted rear pillar that flows all the way to the integrated boot-lid spoiler. There’s some paneling over the substantial wheel arches, as well as around the lower doors. The curved roofline and upswept window line enhance the four-door coupe appearance, while the black finished trim on the C pillar enhances the floating roof image.

The broad sloping curving rear windscreen, vertically oriented tail lights, and conspicuous usage of cladding on the lower bumper characterize the rear.

The cockpit has a minimalist design approach, with twin displays atop the dashboard giving all pertinent vehicle and infotainment information to the driver. Other distinctive stylistic elements include pin-style air vents that take up little space and air-conditioning controls that can be stowed when not in use. The cabin also makes considerable use of materials on the door and dashboard, with the upper and power cabins divided by a distinctive ornamental element.

Kia did not give any specifics about the EV4 concept’s engine, although it is believed to be based on the company’s existing e-GMP platform.

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